Products that win the market.
Factories worth trusting.
Your counterpart in China. Never paid by factories. We help Western brands source, develop, and ship winning products from verified manufacturers.
Who you'll work with
Fion Yao
I work at the point where product, market and manufacturing meet. My career spans FMCG, consumer durables and building materials — mostly for EU and US companies — covering product selection, marketing and direct work with Chinese factories.
That is why my role goes beyond sourcing. My background in finance journalism shaped how I work: verify first, then recommend. What I bring to your business:
- Product selection
- As a product manager who has built multiple online hit products, I bring sharp product intuition to help you identify products with a real winning opportunity in your market — not just what factories want to sell.
- Quality
- Judging which suppliers can deliver consistent quality — and holding them to it.
- Marketing
- Brand and product marketing experience across FMCG, durables and building materials.
- Traffic & content
- Hands-on with creators, content and TikTok live selling — how products actually win attention.
- Communication
- Fluent English and fluent factory-floor Chinese. I bridge buyer and factory so nothing is lost in between.
Your senior partner in China—working only for you.
Nobel laureates in economics
Experience
- APP (FMCG)
- Online hit products, 800M+ Weibo clicks, online business growth.
- Beizeng TikTok (FMCG)
- Selection, content, creators, live. ~RMB 10M/month in TikTok live selling; top-6 in the TikTok tonic category.
- Shaw Contract · Berkshire Hathaway
- Marketing & product insight; China flooring factories.
- Stella & Chewy's
- Built from 0 to 1: took the product and brand from zero to market in under a year, with year-one GMV of ~RMB 200M.
Brands I've served
What the desk does
Better products, better factories, fewer risks.
Factories that understand you
I brief Chinese factories in clear Chinese and dig into specs and cost, so your intent is understood and you get better quality at a better price.
Products with a real chance to win
I select products using market insight and product intuition, so you invest in items that can sell in your market, not whatever a factory wants to push.
Samples screened in China first
Samples come to me in China and we review their pros and cons together on video, so only the products that pass are shipped to you for a final check.
Pay with confidence
Every supplier gets a Truve Safe to Pay check before your money moves, so you know who you are paying.
Eyes on the factory floor
Factory audits and pre-shipment inspections when an order needs them, so quality and delivery problems are caught before goods leave China.
How it works
A steady partnership, built around your business
Everyday bridge
Stay connected
- Daily WhatsApp and email
- Chinese ↔ English, nothing lost
- Weekly working sessions
- Clear English notes after every meeting
Product & Market
Choose what wins
- Product selection and sourcing
- Pros, cons and technical barriers
- Video sample reviews from China
- Market insight for your region
On the ground
See it in person
- Accompanied factory visits
- Product inspection on site
- Logistics follow-up to shipment
- Problems caught before they travel
Truve Safe to Pay credit checks—Supplier verification comes with every partnership.
Let's find your next winning product — together.
Tell me what you sell and what you need.
contact@truvecheck.com · Part of Truve — Verify before you pay.